Selling a product or a service over the phone can be a demanding job. With time and increasing exposure to media, customers have become more aware and savvy regarding the usual sales tricks, making telemarketing even more difficult. However, with the right approach, a business can easily generate ROI with telemarketing. So here are a few effective ways and approaches a business can use to sell its products using a call center’s services.

Focus on the benefits of the products or services
Firstly, the script and the conversation of the callers should focus on the benefits of the product (or the service) rather than on its description. This is arguably the most important tip to keep in mind when planning to use telemarketing to sell a product or service. Only when the conversation is more about the benefits of the product or how it can actually solve a problem will a customer be interested in listening to it.

Make sure the callers are properly trained
Secondly, it is also important to ensure that the call center’s callers are well-trained in all the important aspects of making a sales pitch. This includes understanding the product completely and knowing how to converse with customers. With proper knowledge and understanding of the product, a caller will be able to answer all the questions and queries the customer has about it. Plus, the employee must have the skills to deal with customers and their complaints effectively. They must be trained in conversing attentively and fluidly to ensure the customer feels comfortable and heard.

Try outsourcing
If a business does not have the resources to hire a team or to train new callers, they can always try outsourcing. With outsourcing, they can delegate telemarketing to personnel who are already well-trained in talking to customers and selling products over the phone. This can save the business a lot of time and capital.

Do not miss upselling and cross-selling opportunities
Callers have a great opportunity to upsell and cross-sell when a customer responds positively. During the call, the caller can suggest certain upgrades that suit the customer’s needs. They can also mention other products or services that go well with the one the customer has shown an interest in. This not only improves the ROI for the business but also improves the customer’s experience as they get more value out of the call.