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Avoid these 6 trademark registration mistakes

Avoid these 6 trademark registration mistakes

Registering a trademark is an essential step that helps protect one’s brand and business identity. This asset distinguishes one’s products or services from others in the market. However, the process can be intricate, and many entrepreneurs and businesses make common mistakes when securing their trademarks. While some mistakes are fixable, some may require redoing the entire application. Here are some common errors one should be aware of to avoid wasting money or time. 1. Not knowing whether it’s individual or company ownership When a sole owner is mistakenly listed for a trademark that belongs to a partnership or company, it risks rejection during the application process. It can result in legal ownership and taxation complications. This is also a non-fixable mistake and may require redoing the application form. 2. Using common phrases or slogans for trademark The United States Patent and Trademark Office (USPTO) typically refuses registration for trademarks or slogans that are considered generic or descriptive. This may include everyday phrases that have widespread use. For example, “Think Green” or “Drive Safely.” If one’s slogan, commonly used in the market, is registered, another entity can file a letter of protest against it. 3. Not paying attention to details Technical and administrative errors can easily occur during the application process, including omitting critical information, failing to submit necessary documents, or improperly filling out application forms.
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